Voter Mobilization Sample Tools
Planning & Training
Included in This Tools Packet:
Sample Voter Mobilization Program Planning Worksheet (English and Spanish)
Sample Precinct Walk Rap (English and Spanish)
Sample Precinct Walk Training (English and Spanish)
We would like to extend special thanks to PILA (Partnership for Immigrant Leadership and Action) and SCOPE (Strategic Concepts in Organizing and Policy Education). The above tools build on templates originally created at these organizations and we recognize their leadership and innovation in systematic electoral organizing and leadership development.
Mobilize the Immigrant Vote (MIV) Campaign 2006
Sample Voter Mobilization Planning Worksheet
Overall Goals and Strategies
1. How do you see your electoral work forwarding your organization’s mission?
2. What are your overarching goals for your electoral work this Fall 2006?
3. How will you link your voter mobilization work to the ongoing work of your organization?
4. Will you be collaborating with other organizations for this voter mobilization project? How?
5. Describe the targeted group you are seeking to educate and mobilize to the polls. (This could include specifics on age; race/ethnicity; geography; voting history; and those living within a certain political boundary such as a City Council, Assembly or Congressional district. Example: Our target group is always, sometimes and new Korean voters ages 18-40 in Central Los Angeles, where we are trying to build a stronger membership base.)
6. Approximately how many voters are in this targeted group? How many will you attempt to contact? How many will you actually contact prior to the final four days of Get-Out-the-Vote (GOTV) weekend and Election Day? (For example: There are 25,000 Korean voters age 18-40 in Central Los Angeles; we will attempt to contact 6,000 in 15 precincts, those precincts where we already have a critical mass of members. Our goal is to contact 3,000 in those 15 precincts.)
7. How will you contact voters prior to Get-Out-the-Vote (GOTV) weekend and Election Day? How many weeks will your contact program be? How many mobilizations will you have to have to reach your contact goal? (For example: we will have a six-week door-to-door program prior to Get-Out-the-Vote weekend and Election Day; we will have six volunteer Saturday mobilizations with the goal of having at least 40 volunteers each Saturday, contacting at least 300 targeted voters each Saturday; in addition, we will have a 5-person stipended team who will do phoning three nights a week who will contact an additional 200 voters per week.)
8. What will be your criteria to decide whether or not to re-contact voters and mobilize them to the polls over GOTV weekend and Election Day? How will you re-contact these “supportive voters” to remind them to get to the polls? (For example: Our “supportive voters” will be all voters who commit to vote yes on Proposition 1C. Our goal is to have 30 phoners the night before the Election and 50 Election Day volunteers to re-contact the 1000 supportive voters we will have identified.)
Volunteer Recruitment and Development
9. How many volunteers do you want to participate in your voter mobilization program? What are your training or leadership development goals with these volunteers?
10. What are your political education goals for your contact with voters? (For example: Do you want to educate voters on certain ballot initiatives? Do you want to educate voters and poll them on one of your organization’s campaign issues that is not on the ballot?)
11. What are the key tools or materials you will use for your voter education and mobilization work?
Sample Work Plan Grid
What are the measurable goals for your GOTV program? KEY ACTIVITIES & TIMELINE
How will you achieve your goals? List specific activities with projected dates.
What concrete results do you expect? How will you measure whether you’ve achieved your goals?